As part of the effort to combat the phenomenon of the consumption and marketing of copy products and fakes, the Hellenic Industrial Property Organisation (OBI), the national entity responsible for the protection of Industrial Property (patents and designs) in Greece, in cooperation with the European Union Intellectual Property Office (EUIPO), participate in the Ideas Powered Program aiming to protect Intellectual Property, raise consumer awareness and enhanse the purchase of exclusively authentic products.
The two talented actors and protagonists in this consumer awareness campaign against “fakes”, feel that in addition to the economic dimension of the loss of billions of euros in the EU, there is also the dimension of protecting our personal good health!
Copy products are not subject to strict control regulations as genuine ones are so as to be safely used or consumed by humans. In fact, most of the recorded counterfeit products that are found dangerous, usually involve children and are toys, clothes or childcare items!
OBI’s aim is to inform the Greek public, in order to cultivate a culture of buying exclusively authentic products, thus avoiding opportunistic purchases of counterfeit goods.
Enjoy the related video: https://www.youtube.com/watch?v=i1gxBgUI2lA
