The Hellenic Industrial Property Organisation (OBI), in collaboration with the Municipality of Thessaloniki, is organising a street event on the Pedestrian Walkway of Agia Sofia on Friday, September 29, from 18:30 to 20:30, as part of the Authenticities Program: “Thessaloniki, Authentic City.”
Thessaloniki, the “Authentic City,” continues to promote the message “Authenticity is eternal” and strengthens efforts to combat the negative impacts of counterfeiting/imitation on goods and services. The main goal is to raise awareness, sensitise, and educate the city’s residents and visitors.
Residents and visitors will enjoy live music by the renowned music producer Andreas Nikakis, while passersby at the Authenticity Thessaloniki display stand can learn about the importance of purchasing exclusively authentic products and receive commemorative gifts on one of the co-capital’s busiest streets.
The Hellenic Industrial Property Organisation renews its collaboration with local stakeholders, aiming to raise awareness among residents and visitors about combating counterfeiting, fostering a culture of purchasing exclusively authentic products, supporting local entrepreneurship, and contributing to the protection of Intellectual Property.
