As global sports events begin, the European Union Intellectual Property Office (EUIPO) launches today the “Play Fair” campaign (Spring Campaign on IP Infringement and Sports), urging fans to watch official broadcasts and buy licensed merchandise.
The EUIPO estimates that piracy across all media generates illegal revenues of €1 billion annually.
The press release provides details on which countries are on the list of those whose fans systematically engage in illegal activities by downloading digital content, what the “Fake Star” operation entails, how many counterfeit products are seized, and how much revenue each European country loses due to the purchase of illegal services and sports products.
#playfair2024
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